Gundogdu’s successful dairy product campaign in Iraq resulted in a significant increase in sales, requiring a redesign of the product distribution strategy. The campaign’s effective marketing and promotion tactics helped to position Gundogdu’s products as the preferred choice for consumers. As a result, the company had to re-evaluate its distribution channels and expand its reach to meet the growing demand. The success of the campaign has established Gundogdu as a leader in the dairy industry in Iraq.